Put 25 years of strategic graphic design and publishing experience to work for your brand.

Over my graphic design and photography career, do you know what I have noticed about successful marketing clients? They all publish. Month in, month out, they put their message, product and brand out there in front of their fans. And they thrive.

You’ll need three things to pull off a successful publishing campaign: First, a clear intention. Second, a commitment to action. And third, a talented ally who has helped companies like yours reach new customers.

Check out some of the businesses I have helped earn loyal customers by consistently publishing catalogs, monthly newsletters, websites, and social media campaigns—all made gorgeous with expert graphic design and custom branding photography.

Ready to serve,
Joe Van Wyk • 970-319-6683

Long term, strategic client relationships.

SUCCESS STORY

Product Catalog Design, Package Design, Product Photography
for Finck Cigar Company

When I started my graphic design business in the ‘90s, Finck Cigar Company was my very first client. We have done hundreds of catalogs and design projects together. With big catalogs, little labels, photo shoots, press-checks and everything in between, my friends at Finck have kept me mighty busy.

Working with the “Oldest Cigar Company in America”, I have seen this San Antonio treasure adapt with the times, while always staying true to their historical brand and the needs of their unique customer base.

Joe has been key to our success in the mail-order business. His creativity turned around an outdated and struggling company and brought us “respectability” through his design. I can always count on Joe for creative work and outstanding service. I’m comfortable putting a project in his hands and knowing all the details will be covered and our project will be delivered on time. From big projects like our catalog to small print ads or package designs, Joe has always done an outstanding job for us and has earned 100% of our design business as well as my recommendation to many other companies.

— Bill Finck Jr., Finck Cigar Company


SUCCESS STORY

Monthly Digital Newsletter Design
for USAA

I whole-heartedly believe in the power of newsletters. In this day and age when social media ad rates and algorithms are enough to make heads spin, we can still depend on websites and newsletters to speak unfiltered to the people we care about.

USAA is a financial services company with a stellar reputation of serving the US military & descendants. For years, month-in, month-out, I have worked with leaders at USAA to design and produce a monthly internal digital newsletter. I get to take some really fascinating content and “do my magic”, custom designing each article.

Long-term, trusted client relationships are the reward of all the hard work. You learn a lot about a company’s culture as a contractor. These are truly people who practice USAA’s values of character and integrity.

I have been working with Joe since 2004 on our internal electronic newsletter to a select group of employees, and his ability to provide unique and timely product is priceless.

—Kathleen Boucher, Assistant Vice President, General Counsel, USAA

Joe has consistently gone above and beyond our expectations. He is a professional who conveys the essence of each article through his skillful and creative design. Readers, including senior USAA management, often compliment me on the newsletters we develop for our membership. Readability statistics have dramatically improved due in large part to Joe’s improvement of the reader experience.

—Joe R. Martin, Manager, Government & Industry Relations, USAA

 Ready to serve.
Let’s talk about your vision.

The greatest achievements in history all started with a vision. Sometimes it helps to brainstorm big ideas with someone who actually listens. Let’s have coffee and talk about your dreams for your business and how I may be able to help you manifest those dreams through strategic graphic design and branding photography.